The brief: Drive engagement and consumer trust with Maker’s Mark’s audience — both the old (literally) and new (younger generations).
Our solution: Create thoughtful, well crafted vignettes that show a slice of life in Maker’s Mark world. Their brand ethos is all about being handmade, and doing things the right way even if it’s the hard way. They hand-dip every bottle, go above and beyond with agricultural sustainability practices, and age their bourbon “to taste” rather than an arbitrary time. It’s important that our copy and creative support this larger perspective.
My role: Concepting, social listening, copywriting, art direction, pitching to clients.
On Threads, the goal is always to boost engagement in the comments, incorporate seasonality, and touch on the Maker’s Mark ethos of being “Perfectly Unreasonable”:
Us on September 30th 🥃
Us on October 1st 🥃 🎃
Seasons change. Our go-to drink does not 🥃
Light and summery cocktails or cozy fall cocktails?
Trick? We choose treat 🥃
Days are getting shorter, which means happy hour is getting sooner
Feels like sweater weather? Do you mean whisky brisk?
Gobble gobble. Sip sip. Repeat.
Favorite Makers x Thanksgiving food pairing, GO! ⬇️