The brief: Ideate and craft 5 net new evergreen ideas for Sephora to share on social.
Our approach: Capture relatable moments or fantastical situations that feel without a doubt, Sephora. With 2 shoot days, a small team, and very little budget, we got to work.
My role: Directing, concepting, pitching, copywriting, location scouting, prop sourcing, shot lists, set design, filming…I even got my nails did for the camera.
The duality of a working diva
