The brief: Create 4 simple Instagram Stories to promote innovative products made by female Beauty Founders to celebrate Women’s History Month.
Our approach: We saw the larger opportunity here — A single frame Instagram story did not seem sufficient in paying tribute to these iconic beauty founders and their innovative formulas. We pitched a bigger idea to our clients — a journey going from an analog-style Instagram story that links out to a Youtube Short that goes into more detail about the founder and their brand. To keep things low (no) budget, my CD and I did the VO ourselves.
My role: Concepting, scriptwriting, pitching to client, VO record, editing oversight.