The brief: Drive engagement and consumer trust with Sephora clients through organic posts on TikTok, Instagram, Threads, and Pinterest.

Our solution: Speak our clients’ language to show up authentically and to make work that is culturally relevant and carefully crafted. With over 1.6M TikTok followers, 22.5M Instagram followers, and 1.2M Pinterest followers, the stakes are high.

My role: Concepting, social listening, copywriting, art direction, pitching to clients, content capture.

2024 with Sephora.Monks in a nutshell

Utilizing trending conversations, audios, formats, and ways of storytelling, we tap into cultural moments and relatable human truths by using pre-existing footage from Sephora or by creating net new designs. We work to infuse humor in our creative, as well as thoughtful nods to beauty that feel real and not too salesy.

She’s seen a lot

Evidence of a great day
If we’re coming, so are all our essentials. Long road trip or short ride, catch us with our favorite products and accessories no matter where we’re going.

Our gut is telling us we need more blush.

The rumors are true 🤫

There she gooessss

Is this too much to ask for?

Psst… It’s probably time.

If you’re seeing this, take it as a very literal sign to clean your makeup brushes. We know, we know. But we promise you’ll be glad you did.

So much on the docket today